Her latest venture is a partnership with designer Richie Rich. The two plan on opening a bar in New York's Chinatown. According to Richie Rich the location for their new establishment was formerly being used as a brothel.
The bar will have a shop which will retail Richie Rich's collection chosen by Jenna Jameson. The bar will be opening in 2008.
Jenna Jameson derives roughly $30-million dollars in revenues a year from her enterprise ClubJenna. ClubJenna has achieved nearly 50 percent profitability. Fourty percent of the revenues are derived from operation of her official ClubJenna website and from managing official websites for other pornstars such as Tera Patrick and Briana Banks. ClubJenna handles the operations of sixteen pornstar sites in addition to Jameson's official site.
Jameson's latest venture is an effort to capitalize on her popularity by opening establishments such as strip clubs and bars.
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